Jeremiah Owyang’s recommended web strategy reading

I get a great deal of value out of reading Jeremiah Owyang’s blog and tweets. Here is an extract from a recent post where he has summarised some of his best and finest for everyone’s benefit. Shel Israel’s theory of “Lethal Generosity” (link from Jeremiah) is also worth a read.

Here is an extract from Jeremiah’s recent post:

In the spirit of sharing, over the past few weeks in client calls, I’ve referenced these posts several times, one of the challenges of my blog layout is that it’s difficult to find the most visited or commented posts, here’s some I think you’d enjoy.

The Many forms of Web Marketing for 2008 (translated into 5 languages): A large index, be aware of the toolset before you begin crafting a strategy. I’ll be updating this for 09, so please leave a comment, I’ll credit you.

The Irrelevant Corporate Website (translated into 10 languages): “Blasphemy!” A marcom manager told me yesterday.

The Many Forms of Web Monetization: an important post for startups in today’s economic times.

A Chronology of Brands that Got Punk’d by Social Media: This is the list you want to stay off of.

List of Social Media Strategists and Community Managers in enterprise corporations: Unlike a wiki, I vett each submission and check their profiles to the best of my ability.

Impacts of Social Media on Customer Reference Programs: If your company harvests positive brand mentions and make case studies and toss the negative ones, they need to read this.

Social Media by Industry: Auto, Finance, and Insurance. Need to find examples for your boss or client? These lists can help.

List of Communities, Virtual Worlds, and Social Networks for Youth, Boomers, Retired, and Beyond: Need to reach a specific demographic, this list is a start.

Applying Social Computing to the Entire Product Life Cycle: If you’re thinking about social media for marketing only, you’ll need to expand further.

How to Successfully Moderate a Conference Panel, A Comprehensive Guide: I’ve been moderating quite a few panels, and have found some patterns that work for me. I still need to self-check to make sure I live up to my benchmark.

How I use Twitter: I often tell people I don’t mind if they unfollow from on Twitter as I’m very high volume, but there is a method to how and why I use the tool.

For the rest of the post click through to Recommended Web Strategy Reading


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Protect your IP and maximize promotional opportunities

I’ve just been reading Jeremiah Owyang’s latest post about companies needing to make their content embeddable. Hey, people are going to scape it anyway if it’s useful, so you may as well maximise the promotional opportunity afforded when your feed / embedding is set up properly for use in blogs and websites worldwide.

You may notice that, because I think Jeremiah churns out really worthwhile stuff, I have an RSS feed from his blog on this page, and, hopefully, he is gaining some advantage from readers heading back over to WebStrategy by Jeremiah to get his full story. That’s the beauty of how RSS (really simple syndication, for those who have forgotten) can work. As can embedded videos, audio presentations and images.

However, from the ‘re-publishers’ perspective, organisations of any size need to be aware of intellectual property. As Jeremiah points out, without proper accreditation, content creators are getting ripped off. In his example about a slideshow of the Beijing’s Olympics opening ceremony, “Essentially, someone grabbed each of the images from Boston.com and then uploaded them to DocStock.com and tagged them “public domain” with no attribution to the Boston Globe.” Further, especially with images and video, accreditation is often not enough in the professional world. These issues need to be dealt with up front by the content originator through the design of their distribution process to minimise intellectual property concerns, both for themselves and for their content suppliers (journalists, photographers). At the same time they can build into the process ways to maximise their marketing and promotional opportunities.

See Jeremiah’s post for the methods and measurements!