Ross Dawson launches Influence Landscape Framework

This week Ross Dawson launched the beta version of his latest thinking for 2009, The Influence Landscape, at a lunch seminar organised by The Insight Exchange. Ross has a summary of the lunch / launch here.

Ross comments that:

We are also preparing our landmark Future of Influence Summit (evolving out of the Future of Media Summit), due 1 September – details very soon!

Gavin Heaton (aka the Servant of Chaos) also has a report on the launch at My Venture Pad.

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Chris Anderson explains the long tail

UK-based site Intruders.tv is a “global network of video blogs covering the web 2.0 and technology ecosystem”. They interviewed Chris Anderson about The Long Tail at a recent conference and asked why people have attacked his theories, business models and philosophies about the internet. Anderson also discusses his motivations and key concepts in this interesting video.

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The Grim Reaper of print

Just a quick post about an article I read in an e-newsletter called Publishing Executive. It’s about an anonymous blogger called The Grim Reaper who regularly predicts and analyses the fall of major magazine titles through the blog, TheMagazineDeathPool. Quite successful, apparently. In an interview with PE he/she outlines what gets analysed before the mag makes the list. Often just making the list contributes to the magazine’s demise. It’s a good article for digital media marketers because a major contributor to a title’s collapse is often the impact of the internet. The Reaper points to being caught in a market dominated by online information as negative. Poor strategic vision when bringing the brand and content onto the web, without a solid revenue plan, is also a killer.

Here is the Publishing Executive article in full.