Jeremiah Owyang’s recommended web strategy reading

I get a great deal of value out of reading Jeremiah Owyang’s blog and tweets. Here is an extract from a recent post where he has summarised some of his best and finest for everyone’s benefit. Shel Israel’s theory of “Lethal Generosity” (link from Jeremiah) is also worth a read.

Here is an extract from Jeremiah’s recent post:

In the spirit of sharing, over the past few weeks in client calls, I’ve referenced these posts several times, one of the challenges of my blog layout is that it’s difficult to find the most visited or commented posts, here’s some I think you’d enjoy.

The Many forms of Web Marketing for 2008 (translated into 5 languages): A large index, be aware of the toolset before you begin crafting a strategy. I’ll be updating this for 09, so please leave a comment, I’ll credit you.

The Irrelevant Corporate Website (translated into 10 languages): “Blasphemy!” A marcom manager told me yesterday.

The Many Forms of Web Monetization: an important post for startups in today’s economic times.

A Chronology of Brands that Got Punk’d by Social Media: This is the list you want to stay off of.

List of Social Media Strategists and Community Managers in enterprise corporations: Unlike a wiki, I vett each submission and check their profiles to the best of my ability.

Impacts of Social Media on Customer Reference Programs: If your company harvests positive brand mentions and make case studies and toss the negative ones, they need to read this.

Social Media by Industry: Auto, Finance, and Insurance. Need to find examples for your boss or client? These lists can help.

List of Communities, Virtual Worlds, and Social Networks for Youth, Boomers, Retired, and Beyond: Need to reach a specific demographic, this list is a start.

Applying Social Computing to the Entire Product Life Cycle: If you’re thinking about social media for marketing only, you’ll need to expand further.

How to Successfully Moderate a Conference Panel, A Comprehensive Guide: I’ve been moderating quite a few panels, and have found some patterns that work for me. I still need to self-check to make sure I live up to my benchmark.

How I use Twitter: I often tell people I don’t mind if they unfollow from on Twitter as I’m very high volume, but there is a method to how and why I use the tool.

For the rest of the post click through to Recommended Web Strategy Reading


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Social media star killed the banking experiment

I wanted to put this post up quickly to record the progress / collapse of this finance industry social media project from NAB and to continue my commentary on this important SMM watershed. Charis Palmer at The Better Banking Blog has tried to explain the challenges of the NAB UBank MyFutureBank experiment from a bankers’ perspective. The commentary and discussion from social media experts Gavin Heaton and Stephen Collins that follows the post are interesting reading. Here is the first paragraph, click for the rest of the post.

Why bankers are wary of social media – By Charis Palmer, The Better Banking Blog

Here’s a scenario for you. You’re a consultant, blogger and social media “guru” (there seems to be more and more of them popping up these days). Your business involves advising banks and the otherwise less informed on how to cut it in the big bad world of the Interweb. You have plenty of good arguments to convince your corporate clients why they should be embracing all things Web 2.0, so you’re a little bit irked that they don’t immediately ‘get it’. Still, they pay well, so you persist. After all, for as long as they don’t get it, you have a business.

Click here to read Why bankers are wary of social media

(Update: Here are two posts on this topic by Crikey Blogger Trevor Cook. One with his opinion about the fallout and another with several other post-mortems.)


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NAB UBank social media saga continues

As the “media shitstorm” – as Cheryl Gledhill calls it – continues, her company has decided to take down the original blog post that kicked off much of the controversy about the NAB UBank social media experiment, www.myfuturebank.org (Update: MyFutureBank has been closed, according to reports from The Better Banking Blog – see my next post. Thanks to the Servant of Chaos for the tip-off). The following article by Kathryn Small from iTnews summarises the issues:

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NAB accused of dishonesty by social media commentators

NAB’s latest social media experiment has been slammed by commentators and customers as ‘dishonest and not-very clever’ behaviour.

The bank is accused of using anonymous accounts to criticise readers of its new website, UBank, and to post comments on a commentator’s blog.

UBank launched last week with a website for customers to provide feedback about banking in Australia.

The website reads in part: “We need your help. Please share with us and our visitors what frustrates you about your bank, and more importantly, what you would do differently to improve your banking experience.

“Regardless of the issue: rates, fees & charges, customer service, transparency & integrity or touch points (e.g. ATMs, branches, phone or internet banking), we want to hear from you!”

Users initially made comments like ‘plenty of ATM’s, and good customer service would be good’ and ‘I hate it that banks don’t pass on the full interest rate cuts’.

UBank’s head of online services, Monty Hamilton, wrote in reply: “It’s great to see some positive contributions – of course we can all post negative content, and that would be funny for a bit, but let’s keep it positive.”

One reader responded: “The instructions to the left say ‘Please share with us and our visitors what frustrates you about your bank’ – so I don’t know why you are suddenly turning around and saying ‘let’s keep it positive.'”

This was met by an anonymous commentator, who accused the reader of being “an agitated [sic] employee from a competitor bank”.

Social media commentator Cheryl Gledhill said in a blog post that the anonymous comment, and some others, appeared to be written by an incognito UBank staff member.

– Read the rest of this article at

NAB accused of dishonesty by social media commentators – Business – iTnews Australia


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