New address for Beyond Digital Media blog

This blog has moved address to to become part of the new website for – a digital strategy and marketing agency.

We look forward to seeing you over on our new site, at our new blog with new comments!


Chris Bishops


Olympic media scrum still needs bloggers

With the outpouring of Olympic information from every possible source over the past two (and more) weeks, you’d think the main-stream media could keep the public satisfied, if not moribund, with the cascade of statistics, images, stories of heroism overcoming tragedy and tragedy being defeated by courage. Yet, bloggers have found plenty of room to put their spin on proceedings. Over at A Stubborn Mule’s Perspective, Sean Carmody analysed the medal count using Swivel charts, not just by the usual population breakdown, but also by dollars of GDP.

The results were interesting:

With Jamaica in second place (after sitting in first for much of the competition) in terms of both medals per capita and third per dollar of GDP, I am now prepared to declare Jamaica the winner of the overall adjusted Olympics.

For the full report and charts see Olympic Medal Count by Population and GDP

Of most interest, from a digital media and blogger’s perspective, The Mule saw traffic skyrocket, and I mean seriously. People came to find these Olympic posts because, in all the mass media, 24-page daily newspaper supplements, multi-channel China and Olympic TV Specials, they couldn’t find this important analysis, comparing country-by-country efforts along multiple axes, anywhere else. So, no matter how much mass media content is churning through, there’s always room for intelligent blogging.

Protect your IP and maximize promotional opportunities

I’ve just been reading Jeremiah Owyang’s latest post about companies needing to make their content embeddable. Hey, people are going to scape it anyway if it’s useful, so you may as well maximise the promotional opportunity afforded when your feed / embedding is set up properly for use in blogs and websites worldwide.

You may notice that, because I think Jeremiah churns out really worthwhile stuff, I have an RSS feed from his blog on this page, and, hopefully, he is gaining some advantage from readers heading back over to WebStrategy by Jeremiah to get his full story. That’s the beauty of how RSS (really simple syndication, for those who have forgotten) can work. As can embedded videos, audio presentations and images.

However, from the ‘re-publishers’ perspective, organisations of any size need to be aware of intellectual property. As Jeremiah points out, without proper accreditation, content creators are getting ripped off. In his example about a slideshow of the Beijing’s Olympics opening ceremony, “Essentially, someone grabbed each of the images from and then uploaded them to and tagged them “public domain” with no attribution to the Boston Globe.” Further, especially with images and video, accreditation is often not enough in the professional world. These issues need to be dealt with up front by the content originator through the design of their distribution process to minimise intellectual property concerns, both for themselves and for their content suppliers (journalists, photographers). At the same time they can build into the process ways to maximise their marketing and promotional opportunities.

See Jeremiah’s post for the methods and measurements!