Following on from my previous post about the viral marketing campaign B&T has been running at www.deathofsmalltalk.com.au/smalltalk.asp, the newly formatted, fortnightly magazine has started arriving today at subscribers letterboxes.
At the www.deathofsmalltalk.com.au, address an electronic version of the title is available for those who want to browse the content online.
Update: As you can see from the dead digital link above, B&T have decided to pulled down the online version of the newly formatted B&T magazine. The online edition was only up to give people a taste of what the new format wold look like.
Filed under: Online Advertising, Online Publising, Publishing | Tagged: advertising, advertising magazine, B&T, digital magazines, digital media, magazines, Media Magazines, Online Publising, Publishing, RBI, Reed Business Information, Viral Marketing | 4 Comments »