B&T Magazine launches new fortnightly format

Following on from my previous post about the viral marketing campaign B&T has been running at www.deathofsmalltalk.com.au/smalltalk.asp, the newly formatted, fortnightly magazine has started arriving today at subscribers letterboxes.

At the www.deathofsmalltalk.com.au, address an electronic version of the title is available for those who want to browse the content online.

New format for B&T Magazine - also digitised online

New format for B&T Magazine - also digitised online

Update: As you can see from the dead digital link above, B&T have decided to pulled down the online version of the newly formatted B&T magazine. The online edition was only up to give people a taste of what the new format wold look like.

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B&T makes some changes

The latest B&T magazine was shoved in my letterbox when I arrived home tonight. Fourteen virtually blank pages with nothing on them except:


plus a double-page-spread advertisement in the middle of the magazine showing two people lying on the floor (dead?) near a water cooler with the new B&T masthead on the page.

Agency Euro RSCG has created the TV and print ads to launch the new masthead and magazine format. The publishers have also set up a website at www.thedeathofsmalltalk.com.au with three videos of the TV ads, hoping they will go viral as part of the campaign. The site notes:

The new B&T will feature in-depth articles about the latest in advertising, marketing and media. Still delivering breaking news online, the new B&T magazine will go deeper, digging up detail and serving up the stories. We’ll get into it, so you can too.
May small talk rest in peace.

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