A Current Affair does Clare

Just to round this whole thing out and follow up on my last post, here is A Current Affair‘s interview with Clare Werbeloff from tonight. Don’t know what to say, really…

mUmBRELLA reports that:

Kings Cross bogan Clare Werbeloff has already been discussed online more than 40,000 times, according to a calculation released today by social media monitoring company Buzz Numbers.

According to the company, since Werbeloff’s breathless retelling of a shooting that she didn’t actually witness went viral last Monday, at least 41,186 conversations have occurred online on Australian websites.

Although many PR agencies no longer use an equivalent media value figure, BuzzNumbers says that if this metric is used, it would was worth $200,000 in equivalent advertising dollars on Australian websites and social media destinations alone.

The rest of the post is here.