Clare Werbeloff: the last word 2.0

Once you start covering a subject you have to finish it, I guess. So here’s the latest.

Tim Burrowes from mUmBRELLA ventured to Luna Park last night for a catwalk show to launch the new computer game ‘The Sims 3’. The event was run by The Project and he saw Werbeloff sitting in the front row, later to be asked up on stage for a catwalk.

One of the questions from media insiders when all this broke was, “Was Werbeloff connected with The Projects?,” and “Was she out there trying to create viral marketing pieces for The Projects?” I’ll let Tim from mUmBRELLA explain the rest of what he saw.


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