Using Twitter for better PR

Twitter is a simple tool that people have learnt to use in a host of wondrous ways. Using Twitter for PR has become an important way businesses interact with this social media technology.

Twitter can be used to generate knowledge as a PR professional, or it can be used to execute campaigns. Here are some examples.

Generate Knowledge about PR: Goto http://search.twitter.com/ and search for #PRadvice or #PR – this will launch you into the stream of Twitterphiles talking about PR related issues, giving advice, commenting on good, bad and ugly PR campaigns, sharing links to PR blogs, campaigns and sites. It is an excellent way of being thrust deeply into the PR world.

Execute PR Campaigns: The social media and online world is a tricky and dangerous world to operate in. Here is a top ten list of PR do’s and don’ts on Twitter, and some campaigns to remember (ie: AVOID the FAIL) are Witchery’s Girl with the Jacket (not Twitter), The Starbucks Twitter FAIL – and the MARS Skittles campaign that throws up a numbers of questions for future campaign strategists to answer.

And note this post, ‘Twitter now mainstream enough to be basis for lame PR campaigns’ from Silicon Valley Insider.

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2 Responses

  1. Hey Chris,

    Resources looking good.

    Thanks for linking to my Little Pink Book.

    Best wishes,

    Sasha

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