ABC use Twitter to join the conversation

Here’s a quick example of how a major organisation can use social media to connect with people simply, directly and honestly: Mark Scott, Managing Director of Australia’s public broadcaster regularly communicates with ‘followers’ through Twitter. A few minutes ago, he send this out:

abcmarkscott Amazing wild weather pics sent in by ABC listeners . Nana Glen shot an artwork. http://bit.ly/2h0yIW #nswstorm

Direct communication with the head of the firm using Twitter.

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