New Yorker Magazine history online for subscribers

I recently wrote about the type of content that will drive readers to subscribe to publications, whether the information is consumed through print or online. Well written, edited and hard to access literary and social commentary, it seems, will always be in demand by a percentage of the market. In Australia, The Monthly is a stand-out publication. In the USA, The New Yorker has been grabbing people’s attention since February 21, 1925.

I have written about digital editions of magazines before, by this I mean publications that appear online as page-turning replicas of their print editions. This format has its place and purpose in an increasingly diverse market. The New Yorker, while having a comprehensive website, has recently had every weekly edition of the magazine digitised since February 21, 1925, and is releasing each future issue in this digital format, as well as continuing to publish sample content on their website.

Subscribers to The New Yorker can now access a digital edition of every issue ever published. This is not only a powerful internal tool but a massive driver for subscriptions, from what I have heard. Yes, we all know using historical content is a valuable way to monetise and drive subscriptions, but the structure of that content is what makes it useful.

The New Yorker, October 26, 1929

The New Yorker, October 26, 1929

What made looking at each issue of The New Yorker magazine valuable for me was context. I could look at the entire magazine, cover-to-cover, and see what was happening in New York in, say, October 1929. Including what advertisements were running at the time.

I remember as a child, newspapers used to reprint products such as The War Papers, the papers that came out during The Second World War, for people to collect. It is this contextual formatting that may still interest people, which can now be achieved, easily and cheaply, though online digitisation using companies such as Realview Technologies, the company that worked with The New Yorker.

Certainly, historical content is something that can be offered to subscribers as an exclusive benefit.

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