AC/DC partners with Wal-mart to sell new album

Hard rock band AC/DC has continued to spurn digital distribution of their music, refusing to sell any of their tracks online. Yet they still remain one of the industry’s top selling acts, maintaining a creative bricks and mortar strategy to move merchandise. Here is a video from Advertising Age outlining their latest arrangement with Wal-mart for “Black Ice“, the first AC/DC album in eight years.


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