What comes beyond digital media and mobile internet?

As this blog is called Beyond Digital Media, I was intrigued to see a Google Alert come in from Linkedin: Answers containing this same ‘title’ phrase. The question posed was:

Beyond digital media and mobile internet, what is likely the next major revolution in Telecom?

Although asked seven months ago, you can follow the link for an interesting discussion of the future.

There are many suggestions, however, the first (and perhaps the simplest) grabbed my attention.

Matthew Byron, V.P. Business Operations and Investor Relations at Globecomm Systems, said:

Take a step back and ask yourself how far the “mobile Internet REVOLUTION” will go without a revolution in battery power. Once you get to that..then you can have your question answered.

Battery power will not only effect online and mobile aficionados, travelers and business people who need to stay connected – it will also have a major impact on commuting and other forms of power generation that currently impact on global warming. The more efficient our batteries become the further battery powered cars will go, for example. Currently the much talked about Tesla can travel “about 220 miles (354 km) without recharging, something no other production electric vehicle in history can claim.” However, it can then take around 3.5 hours to recharge. The further battery powered cars can travel and the faster they recharge, the more likely they will become an option for the average consumer.

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Wassup2008 hottest viral video sequel

Remember that quintessential American advert for Budweiser that introduced the world to America’s version of G’Day Mate. Well it’s returned, but not for Budweiser, this time it has a tragic-comic political stance that has taken the blog world by storm over the past two days. Here’s both the original and the current version of “Wassup” for comparison.

Update: Here’s an extract from a post that goes behind the Wassup2008 viral video and explains how it all came about.

Who’s behind the “Wassup2008” Obama ad. Not Budweiser – by Burt Helm (Business Week)

This morning when I blogged about the “Wassup 2008” Obama video, two questions sprung to my mind. First, who paid for this thing? The production values are very high – one person from Budweiser’s ad agency, DDB, estimated it could have cost as much as $750,000 (she also said DDB had nothing to do with the video). Second, how could Budweiser possibly be cool with such a clearly partisan advertisement?

After some digging, I found out. First, it cost way less than $750k. Second, Budweiser had no clue it was happening until after the video hit YouTube on Friday.

The man with the answers? Charles Stone III, the director of the original “Wassup” commercial and the movie Drumline (and the guy who answers the phone in the first frame of the video). He decided to make it about two weeks ago, he told me, with a crew of about 50 volunteers (all professionals working pro bono). They put it together in 9 days.

Read the rest of Burt’s post here.

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Doritos viral campaign that every advertiser should fear

I attended a social media breakfast this morning held by Bullseye digital sevices agency where Ian Farmer presented on his Social Media Action plan.

At the breakfast I caught up with Ian Lyons of PureProfile and The Cool Hunter who sent me the Doritos Banner Takeover viral video from YouTube. If you haven’t seen it, it is an eye-opener for publishers, advertising-network operators, advertisers and everybody else operating online – or thinking about transitioning their media business onto the interweb and using advertising as the revenue source. Yet another issue to consider. As Ian Lyons said, “here’s the video all publishers need to see”.

The only problem for Doritos, with all the viral traction they’re gaining from the immediate interest in this campaign, their website and download doesn’t seem to be up and running yet at onlythegoodstuff.com. Perhaps the video was leaked and escaped Doritos’ advertising camp too early?

Update: I was just doing some research on this campaign and found a reference in the Twitter Search logs from five months ago by @tbrunelle saying “thestuffyoulike.com offers a Doritos plugin that works as a banner blocker. An advertiser removes other advertisers.” Yet again, there is NO plug-in at www.thestuffyoulike.com – there is, however, a live site with print and outdoor ad samples as well as other basic campaign info, including the video. I will continue to investigate, all the way to Sweden, to get an answer on what is happening here. If anyone else knows, please let us in on the mystery with a comment below. Maybe this is part of the elaborate and fictitious Doritos SNACK STRONG Productions that involves an online game, Crash the Super Bowl campaign, UGC and more.

The Swedish agency is Papercut and notes that it has won several awards for the work already in 2008.

Update II: Well, as you can see from the links above, thestuffyoulike.com has been taken down, Onlythegoodstuff.com still doesn’t exist. However, it is most likely because the video was created by a couple of very talented Swedish students, Carl Frederick Jannerfeldt and Tomas Jonsson. I’m unclear how much or little of the work on the Papercut site is student work or client work, but it’s certainly worth having a look at for ideas and inspiration. Check out the lightart campaign for Maglite.

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Woman jailed after ‘killing’ husband’s avatar

The Maple Story home page

The Maple Story home page

I have just read the article below on The Sydney Morning Herald website and it ties back to my recent post on the potential of virtual worlds such as Second Life or MMORPGs like Maple Story and World of Warcraft (WoW). This event, the killing a virtual husband’s avatar, happened in Japan where virtual worlds and online games are hugely popular. According to the Herald article, the Japanese are the third most represented nationality in Second Life after Americans and Brazilians. Here’s what happens when an online relationship breaks up in the Land of the Rising Sun.

Piano teacher jailed after ‘killing’ virtual hubby

A 43-year-old player in a virtual game world became so angry about her sudden divorce from her online husband that she logged on with his password and killed his digital persona, police said today.

The woman, who has been jailed on suspicion of illegally accessing a computer and manipulating electronic data, used his ID and password to log onto the popular interactive game Maple Story to carry out the virtual murder in May, a police official in the northern city of Sapporo said.

“I was suddenly divorced, without a word of warning. That made me so angry,” the official quoted her as telling investigators while admitting the allegations.

The woman, a piano teacher, had not plotted any revenge in the real world, the official said.

She has not yet been formally charged. If convicted, she could face up to five years in prison or a fine up to $US5000 ($A7500).

– I highly recommend reading the rest of this article.


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Will Britney Spears crash Twitter

A few days ago Michael Arrington over on TechCruch ran a story about Britney Spears joining Twitter, or more precisely, her management team starting TheRealBritney avatar for her fans. At the time of writing this post there were 5,045 followers of @therealbritney for only 26 updates. So what? Barak Obama has 101,133 followers (though with only 238 updates); surely this has been the real test of Twitter over recent months. Well, perhaps not. You have to run campaigns to get people to vote in the USA. Politics is for a select group of very interested people whereas music is for everyone – maybe not Britney Spears’ style, necessarily, but even with her haphazard performances of recent years, more people worldwide would know of Spears, than Obama. How can this effect Twitter?

The Allure shot of Britney that caught Dvorak's attention on TWiT 165

The Allure shot of Britney that caught Dvorak's attention on TWiT, episode 165

A few months ago, during the great Twitter instability, when the platform was losing contacts and going up and down, I was listening to a podcast episode of TWiT (This Week in Tech), and the team suggested that Twitter would fall over when a genuinely international celebrity spruiked the platform. (Leo and Dvorak talk about it again in the current podcast – episode 165) They suggested that Twitter is being pushed to the limit by insiders, bleeding edge adopters and technology geeks who are not only testing the viability of micro-blogging, but seeing how it can be used for communication, business, marketing, social networking and whatever else falls out when you shake it hard enough. It was under this strain of rapid early adoption that the platform was finding it difficult to scale. They went on to say, if someone with real international purchase like Paris Hilton jumped up and said “Hey guys, I heard about this really cool thing called Twitter, you should give it a try”, the whole thing would fall over in a heap from the massive traffic surge – so badly, I remember them saying, that it would never recover.

Is Britney the Paris Hilton of that story? Or has Twitter become robust enough in the past few months to withstand the pop Queen’s assault?


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AC/DC partners with Wal-mart to sell new album

Hard rock band AC/DC has continued to spurn digital distribution of their music, refusing to sell any of their tracks online. Yet they still remain one of the industry’s top selling acts, maintaining a creative bricks and mortar strategy to move merchandise. Here is a video from Advertising Age outlining their latest arrangement with Wal-mart for “Black Ice“, the first AC/DC album in eight years.


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Wiki Wednesday on 12 November at Atlassian

James Matheson from Saikore and CustomWare just left a message on the Events page to say that:

Wiki Wednesday is happening again on 12th November 2008. We have added a bit more structure this time around, with guest speakers and a proper venue. Please join us a Atlassian’s HQ at 6pm. You can find out more at the Wiki Wednesday site here:

http://www.customware.net/repository/display/WikiWednesday/Wiki+Wednesday

Wiki Wednesday’s are a great opportunity to meet some of Sydney’s top experts in the field of Wiki design, implementation and strategy, including James, Angela Beesley from Wikia, Tim Starling from the Wikimedia Foundation, and senior execs from Atlassian, to name a few.

Let me know if you want any further info on this FREE event. As they say on the Wiki Wednesday website:

Every few months in Sydney, a group of developers, bloggers, entrepreneurs, consultants, educationalists, accountants in practice, or anyone interested in wikis, social software, and web 2.0 get together to share their experiences. Everybody is welcome. Wiki Wednesday’s have been happening in Sydney for a couple of years and are also held regularly all over the world.


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