The Grim Reaper of print

Just a quick post about an article I read in an e-newsletter called Publishing Executive. It’s about an anonymous blogger called The Grim Reaper who regularly predicts and analyses the fall of major magazine titles through the blog, TheMagazineDeathPool. Quite successful, apparently. In an interview with PE he/she outlines what gets analysed before the mag makes the list. Often just making the list contributes to the magazine’s demise. It’s a good article for digital media marketers because a major contributor to a title’s collapse is often the impact of the internet. The Reaper points to being caught in a market dominated by online information as negative. Poor strategic vision when bringing the brand and content onto the web, without a solid revenue plan, is also a killer.

Here is the Publishing Executive article in full.

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