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John Webster retires from News Limited May 22, 2013

John Webster national director of The Australian newspaper has announced his retirement. The announcement: News Limited today announced that John Webster, national director, The Australian is to retire from the company. Mr Webster, who celebrated his 65th birthday earlier this month, said, “I have had wonderful opportunities at News, with what feels like at […]

Anti-suicide bridges, bomb apps and flying supermarkets – marketing technologies of the future revealed at Mumbrella360 May 22, 2013

The growing trend for technology led-marketing is to be showcased at Mumbrella360 in a fortnight’s time. Cheil, the Korea-headquartered agency that shot to fame in 2011 by winning a grand prix at Cannes with a virtual supermarket in a Seoul subway for client Homeplus, is to deliver a presentation on the technology available to marketers [...]The post Anti-su […]

Blind teddies feature in charity poster campaign May 22, 2013

Teddy bears without eyes and ears feature in a new outdoor campaign for the Royal Institute for Deaf and Blind Children. The campaign has been created by new independent Sydney agency Common Ventures. The outdoor campaign will appear in media space donated by Adshel at sites across Sydney, Melbourne and Brisbane. It is the first piece of advertising [...]Th […]

60 Minutes app shoots straight to number one May 22, 2013

An iPad app offering 60 Minutes viewers access to behind-the-scenes footage shot straight to number one in Apple’s app store within 24 hours of its launch. As the show aired on Sunday night, topping the prime time ratings with an estimated 1.707m viewers, the app was the most downloaded across all categories in the app [...]The post 60 Minutes app shoots str […]

Nielsen confirms it won’t be participating in audit bureau tender May 22, 2013

Audience measurement company Nielsen has confirmed it won’t be participating in the upcoming Audited Media Association of Australia tender for its web audit service. Nielsen is the current provider the AAMA announced earlier this month that it would open a tender for interested companies to provide metrics including page impressions, unique browsers and uniq […]

Web Strategy by Jeremiah Feed

Google better organizes our world –and sells us back the experience May 15, 2013

Above Photo: Google showcases interconnected screens at Google IO conference in SF. By Chris Silva (cross posted) and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements. We’re live from the Google IO conference in SF with 6,000 developers, press, and media [.. […]

jeremiah_owyang

Resources: Converged Media, Integrating your Paid, Owned, and Earned May 15, 2013

Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, and it’s hard to distinguish the difference. At Altimeter, we [...]

jeremiah_owyang

Social Business Buyers Invest in Scaling May 14, 2013

Brands Focused on Managing Social Proliferation For those that like to be where they money be, this data is for you. Altimeter’s research continues to survey buyers of disruptive technologies, and continues our coverage on social technologies. In our recent Q4 survey to enterprise buyers, focused on marketing business decision makers, which are global nation […]

jeremiah_owyang

Dear Brands, Our Relationship has Changed May 13, 2013

Dear Brands, I want an open relationship. All my life, we’ve had a committed and dedicated relationship. You told me what to buy, I bought it, bought it again. But now, it’s about to change. I don’t want to buy from you directly, I want to rent, subscribe, and borrow your goods. If I end [...]

jeremiah_owyang

The Three Market Drivers: Causes for the Collaborative Economy May 9, 2013

Above Image: Fire Dancers metaphorically ignite movement in Union Square, the center of SF commerce. Your customers are trading products and goods –rather than buying them from you! Want to know why? We’re conducting research in a pragmatic method to find out why, and then answer what companies should do to respond. Below is a [...]

jeremiah_owyang

Occam’s Razor by Avinash Kaushik

Excellent Analytics Tip #24: Obsess About Real Business Profitability May 20, 2013

The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights. Hence, this is a post on a simple concept that will drag you out of your current "what is happening on my website?" comfort zone, and out of your [...]Excellent Analytics Tip #24: O […]

Avinash Kaushik

Eight Silly Data Myths Marketing People Believe That Get Them Fired. April 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Some of them are quite successful, but sadly many of them were not. [...]Eight Silly Data Myths Marketin […]

Avinash Kaushik

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act April 8, 2013

This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline. Yet this structure rarely exists in companies. We are far too enamored with data collection and reporting the standard metrics we love because others love them because [...]The Lean Analytics Cycle: […]

Avinash Kaushik

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! March 18, 2013

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone?). But these features bring with them new problems that we hadn't imagined before. Mostly because the limitations in the tools meant we were unable to make these mistakes. Today's post is about a new problem [...]Excel […]

Avinash Kaushik

Excellent Analytics Tip #22: Calculate Return On Analytics Investment! February 25, 2013

Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return o […]

Avinash Kaushik

B&T Magazine launches new fortnightly format

Posted on October 10, 2008 by Chris Bishops

Following on from my previous post about the viral marketing campaign B&T has been running at www.deathofsmalltalk.com.au/smalltalk.asp, the newly formatted, fortnightly magazine has started arriving today at subscribers letterboxes.

At the www.deathofsmalltalk.com.au, address an electronic version of the title is available for those who want to browse the content online.

New format for B&T Magazine - also digitised online

Update: As you can see from the dead digital link above, B&T have decided to pulled down the online version of the newly formatted B&T magazine. The online edition was only up to give people a taste of what the new format wold look like.

Filed under: Online Advertising, Online Publising, Publishing | Tagged: advertising, advertising magazine, B&T, digital magazines, digital media, magazines, Media Magazines, Online Publising, Publishing, RBI, Reed Business Information, Viral Marketing | 4 Comments »

B&T makes some changes

Posted on October 1, 2008 by Chris Bishops

The latest B&T magazine was shoved in my letterbox when I arrived home tonight. Fourteen virtually blank pages with nothing on them except:

WWW.THEDEATHOFSMALLTALK.COM.AU

plus a double-page-spread advertisement in the middle of the magazine showing two people lying on the floor (dead?) near a water cooler with the new B&T masthead on the page.

Agency Euro RSCG has created the TV and print ads to launch the new masthead and magazine format. The publishers have also set up a website at www.thedeathofsmalltalk.com.au with three videos of the TV ads, hoping they will go viral as part of the campaign. The site notes:

The new B&T will feature in-depth articles about the latest in advertising, marketing and media. Still delivering breaking news online, the new B&T magazine will go deeper, digging up detail and serving up the stories. We’ll get into it, so you can too.
May small talk rest in peace.

Filed under: Publishing, Viral Marketing | Tagged: advertising, advertising magazine, B&T, Euro RSCG, Viral Marketing | 3 Comments »

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