February | 2009 |

mUmBRELLA
- John Webster retires from News Limited May 22, 2013
  John Webster national director of The Australian newspaper has announced his retirement. The announcement: News Limited today announced that John Webster, national director, The Australian is to retire from the company. Mr Webster, who celebrated his 65th birthday earlier this month, said, “I have had wonderful opportunities at News, with what feels like at […]
- Anti-suicide bridges, bomb apps and flying supermarkets – marketing technologies of the future revealed at Mumbrella360 May 22, 2013
  The growing trend for technology led-marketing is to be showcased at Mumbrella360 in a fortnight’s time. Cheil, the Korea-headquartered agency that shot to fame in 2011 by winning a grand prix at Cannes with a virtual supermarket in a Seoul subway for client Homeplus, is to deliver a presentation on the technology available to marketers [...]The post Anti-su […]
- Blind teddies feature in charity poster campaign May 22, 2013
  Teddy bears without eyes and ears feature in a new outdoor campaign for the Royal Institute for Deaf and Blind Children. The campaign has been created by new independent Sydney agency Common Ventures. The outdoor campaign will appear in media space donated by Adshel at sites across Sydney, Melbourne and Brisbane. It is the first piece of advertising [...]Th […]
- 60 Minutes app shoots straight to number one May 22, 2013
  An iPad app offering 60 Minutes viewers access to behind-the-scenes footage shot straight to number one in Apple’s app store within 24 hours of its launch. As the show aired on Sunday night, topping the prime time ratings with an estimated 1.707m viewers, the app was the most downloaded across all categories in the app [...]The post 60 Minutes app shoots str […]
- Nielsen confirms it won’t be participating in audit bureau tender May 22, 2013
  Audience measurement company Nielsen has confirmed it won’t be participating in the upcoming Audited Media Association of Australia tender for its web audit service. Nielsen is the current provider the AAMA announced earlier this month that it would open a tender for interested companies to provide metrics including page impressions, unique browsers and uniq […]
Web Strategy by Jeremiah Feed
- Google better organizes our world –and sells us back the experience May 15, 2013
  Above Photo: Google showcases interconnected screens at Google IO conference in SF. By Chris Silva (cross posted) and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements. We’re live from the Google IO conference in SF with 6,000 developers, press, and media [.. […]
  jeremiah_owyang
- Resources: Converged Media, Integrating your Paid, Owned, and Earned May 15, 2013
  Is Facebook paid, owned or earned? The answer is yes. Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, and it’s hard to distinguish the difference. At Altimeter, we [...]
  jeremiah_owyang
- Social Business Buyers Invest in Scaling May 14, 2013
  Brands Focused on Managing Social Proliferation For those that like to be where they money be, this data is for you. Altimeter’s research continues to survey buyers of disruptive technologies, and continues our coverage on social technologies. In our recent Q4 survey to enterprise buyers, focused on marketing business decision makers, which are global nation […]
  jeremiah_owyang
- Dear Brands, Our Relationship has Changed May 13, 2013
  Dear Brands, I want an open relationship. All my life, we’ve had a committed and dedicated relationship. You told me what to buy, I bought it, bought it again. But now, it’s about to change. I don’t want to buy from you directly, I want to rent, subscribe, and borrow your goods. If I end [...]
  jeremiah_owyang
- The Three Market Drivers: Causes for the Collaborative Economy May 9, 2013
  Above Image: Fire Dancers metaphorically ignite movement in Union Square, the center of SF commerce. Your customers are trading products and goods –rather than buying them from you! Want to know why? We’re conducting research in a pragmatic method to find out why, and then answer what companies should do to respond. Below is a [...]
  jeremiah_owyang
MediaBizNet.com.au
- Magazine Readership Results on The Rise As Newspapers Fade Yet Again. May 10, 2013
  In a stark contrast to the circulation figures, magazine readership for the year to March 2013 was largely positive for the industry
- Australian Magazine Industry Harness the Power Of Social Media illustrating the Reach and Engagement of Magazines Hitting almost Five Million in a Day May 10, 2013
  Australian Industry Harness the Power Of Social Media illustrating the Reach and Engagement of Magazines
- Publishers Must Get Their Apps in Gear May 10, 2013
  Apple is rumoured to be announcing the fifth generation of its iPad on June 18
- AMAA Seeks Providers for Web Audit Service May 10, 2013
  The Audited Media Association of Australia (AMAA), is seeking expressions of interest from web measurement technology providers
- LinkedIn, Executives Social Network of Choice May 10, 2013
  Roughly nine out of ten (88 per cent) business executives use LinkedIn "often" or "very often,"
Occam’s Razor by Avinash Kaushik
- Excellent Analytics Tip #24: Obsess About Real Business Profitability May 20, 2013
  The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights. Hence, this is a post on a simple concept that will drag you out of your current "what is happening on my website?" comfort zone, and out of your [...]Excellent Analytics Tip #24: O […]
  Avinash Kaushik
- Eight Silly Data Myths Marketing People Believe That Get Them Fired. April 29, 2013
  It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Some of them are quite successful, but sadly many of them were not. [...]Eight Silly Data Myths Marketin […]
  Avinash Kaushik
- The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act April 8, 2013
  This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline. Yet this structure rarely exists in companies. We are far too enamored with data collection and reporting the standard metrics we love because others love them because [...]The Lean Analytics Cycle: […]
  Avinash Kaushik
- Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! March 18, 2013
  Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone?). But these features bring with them new problems that we hadn't imagined before. Mostly because the limitations in the tools meant we were unable to make these mistakes. Today's post is about a new problem [...]Excel […]
  Avinash Kaushik
- Excellent Analytics Tip #22: Calculate Return On Analytics Investment! February 25, 2013
  Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return o […]
  Avinash Kaushik
TwistImage Feed by Mitch Joel
- Welcome To The One Screen World May 22, 2013 Mitch Joel
- CTRL ALT Delete. Reboot Your Business. Reboot Your Life. Your Future Depends On It. Today Is The Day May 21, 2013 Mitch Joel
- Understanding Humans And Making Marketing Better May 19, 2013 Mitch Joel
- Six Links Worthy Of Your Attention #152 May 18, 2013 Mitch Joel
- The Most Important Thing You Will Watch All Week May 18, 2013 Mitch Joel
Adspace Pioneers feed by Julian Cole
- 6 great examples of Digital Strategy presentations April 14, 2013 noreply@blogger.com (Julian Cole)
- Wanted Comms Planner to work on PlayStation at BBH March 4, 2013 noreply@blogger.com (Julian Cole)
- A Digital Strategy for Lindsay Lohan with Kristian Henschel January 14, 2013 noreply@blogger.com (Julian Cole)
- Physical Computing and Fridges July 2, 2012 noreply@blogger.com (Julian Cole)
- 10 Agency Labs making Digital Physical Projects June 7, 2012 noreply@blogger.com (Julian Cole)

Publishers adapt to a changing market

Posted on February 24, 2009 by Chris Bishops

Here is an interesting piece from MediaBizNet.com.au quoting several senior magazine publishers from around the world discussing the current market and what they are doing to ride it out.

Publishers include:

Peter Phippen. MD, BBC Worldwide, UK

Aroon Purie. Chairman and editor-in-chief, The India Today Group

Eija Ailasmaa. CEO, Sanoma, The Netherlands

Jonas Bonnier. CEO, Bonnier Group, Sweden

Johnathan Newhouse. CEO, Conde Nast International, UK

Steve Lacy. CEO, Meredith, USA

Click here for the story

Filed under: Publishing | Tagged: magazines, publishers, Publishing | Leave a Comment »

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